Hi, I'm Edilsa.

I am a founder, brand strategist, CRM & customer insights expert, and content creator, inspiring companies, founders & senior leaders to explore their “why” and unleash bolder choices driving sustainable growth.

In 2024, I founded Bueno & Co., a consulting company specializing in resource allocation, data analysis, marketing strategy and customer-led innovation. I started Bueno & Co. after 15+ years of playing it “safe” in F500 consumer brands across retail, fashion, luxury & wellness. Embracing discomfort, I stepped beyond the familiar as the eldest child of Dominican immigrants, sister and caretaker to a handicapped brother, and an alumna of a private boarding school and The Wharton School of the University of Pennsylvania.

I was the former Head of Customer Strategy at Shopbop (an Amazon company), owning customer-focused functions including customer insights, marketing strategy, relationship management, customer engagement and loyalty programs. Prior to Shopbop, I held various strategy roles across global brands (ex-Gap, Saks, Soulcycle), including marketing, e-commerce, digital transformation, database management and advanced analytics, with 4 years served as an Investment Banking associate at Deutsche Bank touching market analysis, business insights, financial modeling and investment strategy.

I have been featured as a podcast guest, contributor and moderator on multiple podcasts including Evolve Expert Sessions and Loyalty Wired. I currently host a global commerce podcast sponsored by Evolve Commerce Club while continuing to explore her passions for languages, acrylic painting, and travel.