Bueno & Co. | A strategy & marketing consultancy - Insights

Our Insights

A collection of articles, posts and resources sharing the thoughts, opinions and perspectives behind our work.

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Netflix’s Live Events: Doing ‘Enough’ to Win Big

When Crisis Strikes: The Power of Authentic Marketing

Leaning into Core Principles: How Misalignment Led to My Awakening

Discomfort as a Path to Growth: My Journey Beyond Stability

Chomps: A Masterclass in Go-To-Market Strategy

Rethinking Growth: How Strategic Partnerships Are Changing the Game

The Hidden Costs of Private Labels: Why Small Brands Can’t Just Follow the Trend

Today’s Investor Landscape: What Brands Need to Secure Funding

Lemme Grow: the Brand Innovation You’re Not Paying Attention To

Scaling Your Brand: The Overlooked Steps Before Growing

Debunking the Myth: Is Fashion Loyalty Really Having a Moment?

Connecting What Matters: Understanding Needs, What's Unique & Our Goals

At a Crossroads: Building a Customer-Centric Future

Knowing Your Customer: The Key to Building a Lasting Brand

Enhancing Customer Connections through Strategic Retail Expansion

The Investible Brand: What the Outdoor Voices Acquisition Reminded Me About Customer Metrics

Identifying Issues: 6 Levers in Your Toolkit

Case Study: How Under Armour's Audit Transformed Their Business

Navigating Uncertain Times: Taking Back Control

Leveraging Data: Turning Insights into Action

Amid Uncertainty: Key Trends Shaping Consumer Brands in 2025

Navigating a New Landscape: Meeting Customers Where They Are

Time for 2025: Why Your Company Should Start Planning Now

The Pitfalls of Ignoring Economics in Scaling Your Brand

Four Steps for Uncovering Valuable Problems

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RECENT INSIGHTS

Edilsa Bueno on LinkedIn: #brandstrategy #gtm #growthHere is a make or break on go-to-market. Not the right channels. Not the right messaging. Not the right packaging. But your repeat rate. This past week…

Edilsa Bueno on LinkedIn: #brandstrategy #partnerships #growthThis is the one strategy I can’t stop thinking about. I swung by SEPHORA to check things out for myself (and maybe wandered into New Balance, gorjana, and Alo…

Edilsa Bueno on LinkedIn: #brandstrategy #retail #privatebrandsThis is the one question always on the table. Whether or not to launch private label. And I totally get why it might seem appealing from a business…

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