182 days ago, we started our company.

We found ourselves at a crossroads:

Did we settle for things as they were, or did we take action to meet customer needs?

Recognizing the Industry's Pain Points

In the last few years, numerous companies have stumbled because they weren't putting their customers first. Southwest Airlines had mass cancellations and delays, struggling to keep customers informed. Peloton, already dealing with supply problems, upset customers further by raising prices during tough economic times. Twitter, under Elon Musk, made sudden changes without explaining them, confusing users and advertisers. Adidas released products that offended some people, showing they didn't understand their diverse customers.

These challenges hit close to home for us. Brands were taking too long to launch important products, spending less on marketing, and expanding into new areas without checking if customers were interested.

Now, only about two-thirds of people think companies act in the best interest of society, which means many customers feel let down. These problems made it clear that businesses need to listen to their customers and quickly adapt to what they want and need.

Recognizing these challenges fueled our determination to lead change.

The Spark of Inspiration

The turning point for us came last year when a local spin studio had to close because it couldn't stay creative and keep the community engaged. Having loved going there, we realized we wanted to help other businesses stay connected with their customers and achieve their dreams.

Launching Bueno & Co.: Our Vision Unveiled

That's why we started Bueno & Co., a consulting firm that helps brands and founders losing sleep grow by focusing on their customers. Our goal is to help companies fall in love with their customers and their needs. With over 14 years of experience, we bring a mix of skills and creativity to help businesses understand and connect with their customers better.

What makes Bueno & Co. different is our strong focus on the customer. Instead of sticking to a fixed plan, we start by figuring out exactly what customers want and like. Then, we help businesses adjust their strategies based on what customers are likely to want next. By always making sure to meet customer needs, we normalize investor expectations and keep businesses focused on pleasing their customers. This approach keeps customers happy, making them more likely to come back again and again.

The Road Ahead: Our Commitment to Customer-Centricity

The need to understand and engage customers is more important than ever. The challenges businesses face are becoming more complex, and at Bueno & Co., we’re committed to helping brands navigate these challenges with our skills and creativity.

Thank you for being a part of our story. Together, let’s build a future where customers are truly at the heart of every business.