Customer Insights
Customer Insights
Embedded Files
We unlock next gen insights driving sustained customer growth in today's ever-changing world.
We guide clients in refreshing their understanding of the customer landscape and demand. Our process involves evaluating company, competitor and market data. We conduct sophisticated analytics to provide a detailed map of customer preferences, unmet needs and focus segments. We lead initiatives to build a comprehensive customer data ecosystem to make actionable insights and segmentation accessible. In our collaborative approach with clients, we provide extensive training and workshops to unleash the full power of insights and analytics.
Our Customer Insights Services
Our Customer Insights Services
Customer Research
Analytics & Segmentation
Customer Intelligence
PAST WORK
Redefining company priorities to fuel profit
Redefining company priorities to fuel profit
A beauty client struggled with limited resources capping sales. We conducted a business audit to identify revenue-driving opportunities driving beauty discovery. By prioritizing high-margin initiatives, we outlined a clear path to profitability. This approach clarified priorities and resource allocation, boosting team productivity and sales.
Segmentation drives deeper customer loyalty
Segmentation drives deeper customer loyalty
To help a boutique retailer understand their customer segments, we designed a proprietary customer segmentation framework. By segmenting their customers and tailoring customer experience efforts, we deepened the relationships with the loyal customers they knew best.
Customer actions align with growth goals
Customer actions align with growth goals
A technology company faced declines in profitability. To counter increasing pressure, we studied customer actions to identify which ones drove lifetime value. With this clear picture of customer behavior, we set a growth strategy reinforcing these actions throughout the customer journey.
OUR IMPACT
5-10%
Typical improvement in customer satisfaction
15-20%
Typical improvement in marketing cost savings
+5%
Typical increase in lifetime value
WHAT THEY SAY
"Edilsa’s superpower is her curiosity; she is passionate about turning over every stone, investigating every customer angle, and learning more about what could work in her space."
Senior PM Leader
Senior PM Leader
Page updated
Google Sites
Report abuse