Customer Innovation
Customer Innovation
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Companies can win by emphasizing values and capabilities that attract and engage customers. To support them, we analyze trends in customer behavior and preferences to identify the best areas for innovation. Collaborating with clients, we use a sprint-based method to develop and launch minimum viable products aligned with the strategy. Our goal is to guide the transition from experimentation to the successful execution of new products, services, or business models through a phased approach.
Our Customer Innovation Services
Our Customer Innovation Services
Customer Growth Strategy
Go-to-Market Strategy
Digital Transformation
PAST WORK
Aligning loyalty rewards with brand values
Aligning loyalty rewards with brand values
A fashion brand faced growing dissatisfaction among their most loyal customers. We designed an innovative loyalty solution with rewards that spark their style obsession and make them feel valued. With this redesign, we paved the way for sustained customer retention and engagement through features and benefits that reflect its brand values.
Giving customers more reasons to shop
Giving customers more reasons to shop
An online retailer wanted to find incremental opportunities to engage customers. We helped launch a new category to encourage discovery and meet lifestyle needs, leveraging customer insights to inform an end-to-end go-to-market plan. This approach increased category consideration, furthered brand awareness, and built a proven playbook for future go-to-market strategies.
Revamping digital ecosystem for growth
Revamping digital ecosystem for growth
A luxury client was falling behind digitally native competitors. To provide an end-to-end customer experience transformation, we architected new marketing tools providing new data, analytics and orchestration capabilities. This technology refresh enabled personalized experiences at scale, accelerating sales.
OUR IMPACT
5-10%
Typical improvement in margin
60-70%
Typical improvement in team velocity
+100
Typical tests completed annually
WHAT THEY SAY
"Edilsa’s superpower is Think Big. I appreciate how she isn’t afraid to question why we are doing something and often challenges teams to consider an alternate perspective or approach."
Senior Marketing Leader
Senior Marketing Leader
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